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This means understanding where they're coming from, what expectations they're bringing to the table, when and where they've chosen to engage, and what hurdles they'll encounter along the way.
“You’ve got to start with the consumer experience and work backwards to the technology” – Steve Jobs
Multi Channel Bible Marketing Strategy
Arrive at common definitions to serve as the foundation for all research and planning and the guide for all strategic decisions.
Clarify the priority and importance of different, distinctive ministries and programs to the mission of your organization.
Determine the current status of your organization and its internal components relative to the desired role and goals.
Develop strategies that make the most of your uniqueness through creative and efficient use of the resources.
Implement the findings into the daily life of the church/church organization with easy-to-access, easy-to-understand systems, and technologies.
Recommend processes and systems to manage and database all strategic plan internal components for real useable value in decision making.
Develop a scorecard to measure all organizational health performance indicators objectively and continuously.
Thoroughly review where your organization stands vs. its key performance indicators, monthly and annually.
" Know Your Cross, Marketing and IT makes a solid case for the importance and need for the church to have a coherent and integrated message, mission, and methods that are specific to their context/community, individual assets/people, and heartbursts/passions. This is a huge issue as I see it. Know Your Cross, Marketing and IT make a connection between doing this and evangelism. If this work is "evangelistic", then that raises the stakes to the level of something we all must do. "
" We could not have asked more from Know Your Cross, Marketing and IT than what we received. They understood our heart and vision for ministry, at the same time they provided professional expertise. The results have been enthusiastically received by members of the church family. The work they have done gives us a wonderful opportunity to reach out to the larger community. "
" Our visitor attendance has steadily increased due to Know Your Cross, Marketing and IT's efforts. Now, an average of 30% of people attending our special events are visitors. Approximately 50% of the people attending on Sunday Morning Worship come as a result of seeing our Know Your Cross, Marketing and IT designed and optimized site on the Internet. "
Our approach could be thought of as technology-powered marketing that enables you to move faster, make smarter decisions, and have richer consumer engagement.
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