Our client, the District of Columbia Baptist Convention, wanted to highlight their past in order to engender commitment to of its constituents to their future. We created a full marketing strategy called A Story To Tell, where we used multiple marketing tools to surround their constituents to with this theme including:
- DCBC Past Video, which quickly became a collector’s item
- DCBC History/Timeline Brochure
- Book of Reports Cover, Program Cover, and Flyer Template
- Online Registration Tool
Customized Online Event Registration that professionally branded and presented the DCBC Annual Meeting to those inside and outside of DCBC. The Online Tool will had a unique web address that was accessed via their website that:
- Managed registration elements of the event
- Sold tickets online
- Collected registrations and databased all information
- Created marketing buzz
- Utilized social media integration
- Allowed for blogs, picture and video sharing
District of Columbia Baptist Convention, DCBC
October 2012
