Our client, St. John’s Baptist Church, SJBC, wanted to add a 3rd service to attract a younger audience. Our team created the theme SJBC@Noon, emphasizing our digital marketing strategy. We created an App that could be used during service, and used to tap into Twitter so the audience could “talk back” to the pastor and to one another. We added on the additional traditional marketing elements like banners, road signs and radio, giving it the tagline, Sunday Mornings Ought to Be Easy.
St. John’s Baptist Church, SJBC
May 2013
