Our client, The National Council of Churches, NCC, was launching the New Revised Standard Version Updated Edition Bible. They reached out to our team because they believed it was the perfect time to engage with its primary audiences in a new way. Our approach was to give them a fresh new take on marketing to scripturally engaged readers. Our proposed strategy was a comprehensive, multichannel, coordinated effort using the latest, cutting-edge digital marketing technologies and methods to target users at the right time, in the right place, with the right information.
National Council of Churches, NCC
October 2021
