We find ourselves in a time where there is a clear indication that there is both a desperate need for the Word of God, and a desperate need to find relevance in the Word of God for everyday life today. Online research shows us that, in 2020, people are conducting unprecedented numbers of online Bible searches for answers for the pandemics that have plagued us, believing that the Bible is the inspired Word of God, with no errors. * But we are in an information era where relevancy must be demonstrated and proven to be fully believed – even for the Bible. People have far too many information sources, and ways of finding out details themselves to just believe without question. **

Our client, the National Council of Churches, NCC, called on us at Know Your Cross, Marketing and IT as they were preparing to launch the NRSV Updated Edition. Through our research, we could see that it was the perfect time to engage with its primary audiences in a new way. We saw an opportunity to let the broad, Scripture engaged community know that NCC has produced a more accurate Bible translation that is both steeped in tradition, and sensitive and relevant to the challenges of life today. What we produced for NCC was a Marketing Plan that would touch the Bible reading audience in a way that would redefine their understanding of accuracy and engender them to the NRSVue. We produced a Marketing Plan Strategy that would be a comprehensive, multichannel, coordinated effort to communicate the importance and value of true Bible accuracy. It would use the latest, cutting-edge marketing technologies and methods to target users at the right time, in the right place, with the right information, using tools that they would notice and respond to.

Contact us to help you bring your vision to life.